e-DSC_1709 canoers and dog tonal med res 2copy.jpg

Join us for an unforgettable journey

e-DSC_5067 Hyde Mill wheel tonal med res tif copy.jpg

Who We Are

Southwestern Wisconsin is a region filled with hidden valleys, charming towns, and breathtaking natural beauty. Our mission is to guide you through this picturesque landscape, uncovering hidden treasures and sharing unforgettable experiences. Join us in exploring the hidden gems of Southwest Wisconsin, immersing yourself in its rich culture, and creating memories that will last a lifetime.

Get your FREE 2026 Hidden Valleys guide at area Chambers of Commerce, Convention & Visitors Bureaus, Visitors Centers and participating businesses throughout Southwest Wisconsin!

Our Mission to Showcase all the Hidden Treasures

Begin your Journey...

Our County Destinations

Southwestern Wisconsin invites you to start your journey in one of Wisconsin's most beautiful and scenic regions. Check out each Counties TOP 10!

Great Food & Local Delights Morning to Night

Food Journeys >

Crafted Drinks, Scenic Stops, Local Flavor

Cocktail Journeys >

Unwind Together After a Day Exploring

Lodging Journeys >

Unplug, Unwind, and Camp the Driftless

Camping Journeys >

Start your Journey off with the perfect cup!

Coffee Journeys >

Where Every Adventure Includes World-Class Cheese

Cheese Journeys >

From Dairy Breakfasts to Fairground Nights

Fairs & Farm Journeys >

This Journey is worth the drive

Round Barn Journeys >

Big Journeys for Little Explorers & Families

Family Fun Journeys >

Journey Begins on Your First Swing

Golf Journeys >

Travel Back in Time, One Stop at a Time

Historic Journeys >

Find Your Next Favorite Story Here

Reading Journeys >

Take Home a Piece of Your Trip

Shopping Journeys >

Your Journeys are listed and waiting for you!

Event Journeys >

Get in Touch

Have questions, feedback, or just want to say hello? We'd love to hear from you. Fill out the form below, and our team will be in touch with you soon.

608-634-6968

hv.wisconsin@gmail.com