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Our Board

It is our pleasure to welcome you to the Hidden Valleys of Southwest Wisconsin. We celebrate our 46th year as the official travel guide for Southwest Wisconsin. We hope you will enjoy its contents, and you certainly will see why so many people love our area to play, explore, learn or relax.

The scenery of the Driftless Region is as unique as it is beautiful. The “unglaciated” area is home to rolling hills, rivers and lakes, winding roads, ridge top views, wild life, grazing livestock, and inviting wooded areas. It makes our region one of the best destinations for outdoor enthusiast whether your passion is camping, canoeing, bicycling, hiking, hunting, fishing, or you want to ATV or motorcycle.  


Not to be outdone by our outdoor activities, our region is rich in culture. The region is a melting pot of cultures and lots of history. You’ll find artisan cheese makers, craft breweries, vineyards, historical sites and museums. And when Wisconsin throws a festival, it’s  always a good time!

Please enjoy our complimentary guide, follow us on social media and utilize this website.  Thank you, and happy and safe travels to all!


Bob Boyle

1st Vice President

brad stevens

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Sandy Williams

2nd Vice President

harrison Heiman


Bob Scallon


rick rolfsmeyer

Board Member
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don stirling

In Loving Memory

Our Staff


Danika Wehling

Office Manager/Sales

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