Our Board

It is our pleasure to welcome you to the Hidden Valleys of Southwest Wisconsin. We celebrate our 45th year as the official travel guide for Southwest Wisconsin. We hope you will enjoy its contents, and you certainly will see why so many people love our area to play, explore, learn or relax.
 

The scenery of the Driftless Region is as unique as it is beautiful. The “unglaciated” area is home to rolling hills, rivers and lakes, winding roads, ridge top views, wild life, grazing livestock, and inviting wooded areas. It makes our region one of the best destinations for outdoor enthusiast whether your passion is camping, canoeing, bicycling, hiking, hunting, fishing, or you want to ATV or motorcycle.  

 

Not to be outdone by our outdoor activities, our region is rich in culture. The region is a melting pot of cultures and lots of history. You’ll find artisan cheese makers, craft breweries, vineyards, historical sites and museums. And when Wisconsin throws a festival, it’s  always a good time!


Please enjoy our complimentary guide, follow us on social media and utilize this website.  Thank you, and happy and safe travels to all!

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Rob Wilson

President
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Bob Boyle

1st Vice President
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Ron Benish

2nd Vice President
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Danielle Cooper

Secretary
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Bob Scallon

Treasurer
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Dennis Pelock

Board Member
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Sandy Williams

Board Member
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Mary Rae

Board Member

Our Staff

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Danika Wehling

Manager/Sales

608-393-6227
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Rob Wilson

Sales

608-387-1777